SWOT ANALYSIS - JERUDONG PARK

 JERUDONG PARK

Strengths:

Jerudong Park is one of the grand enough playground for the people of this country where the first brunei before opened to the public in 2004 and the most important when opening it does not make a payment to each of the visitors who came.Besides that, many facilities available at the Jerudong Park such as more parking provides and large area, recreating with family and food corner also available there with variety choices of foods.

Weekness:
Lack of Jerudong Park is currently the game's and games are also now charged.Not all the rides are working but the ones that are still do manage to take your breath aware .The hygiene of the toilet's also really poor,not in a satisfaction condition,such as the toilet bowl,the sink is really dirty and the vandalism is everywhere.To avoid this problem they can hired cleaner to monitor the toilet cleanliness as at certain times.They also can provides more games and rides to attract more people visiting this playground park.

Opportunities:

Jerudong park playground is wonderland of fantasy rides and amusement.Enjoy all,the exciting rides such as pirates ship,bumper car,water cycling boat,etc.While you are at the park, you should also make it a point to go watch the Dancing Fountain. It is a fountain that "dances" to music as well as having a laser show. It is a lot more interesting than it sounds and you will be amazed when you see it.Besides the exciting and enjoyable rides,there are sample food stalls ranging from local cuisine to fast food.It is also a good place for both young and old.New technologies can be exploited by providing cable car,monorail train,mini shuttle bus,caddy cars,mascot and etc.

Threats:

The competitors doing well such as jungle gym,uni arcade,westpark and etc,they provides more games such as baseball,bumper,shooting games,trampolin,etc.The area also give a big advantage for them because it was in the indoor area and comfortable for all visitors.So we can see the changes between the business around the Jerudong Park with members of other branches of the game, which at the same time they are monitoring the needs of our customers and visitors from both domestic and abroad.