Question 1:
Select a retail store with which you are
familiar that has a Web site on which it sells products or services
similar to those it sells in its physical retail stores.
Explore the Web site and examine it carefully for features that
indicate the level of services it provides. Using your experience in
the physical store and review of the Web site, write a 200 word
evaluation of the company's touch point consistency.
ANSWER:
In this task,i was making some research about a store that have website in Brunei which is Bata Store. In Brunei Darussalam there have more then 5 shops in Brunei Muara District,1 shop at Tutong District and 2 shops at Kuala Belait District of Bata Store.Almost all of Bata Store i already visiting but i just familiar at Brunei Muara District such as at The Mall Gadong and Yayasan where are located near the Central of Bandar Seri Begawan .In this store there provide stuffs such as indoor shoes,street shoes,sport shoes,outdoor shoes,home footwear,kids footwear and accessories.More then 10 brands were having at the store such as bubblegummers,marie claire,power,bata comfit,north star and etc.I go there just once a month to buy their new stuffs.I choose this store because Bata Superstores offer a wide assortment of fashion, casual and athletic footwear for the entire family.They also provide good quality shoes with great price and best value and they also create the business models that permit a quick response to the ever-changing wants and needs of their customers.In this store we can do the payment by using cash term,credit cards or debit cards.Sometimes,it have a different prices between catalogue at the website and the shop.The websites are more cheaper then at the shop itself.They also give a promotion example mid-year sales,end-year sales and they also give promotion during big day such as Hari Raya,Chinese New Year,Mother's Day and etc.
Question 2:
What were the main forces that led to the commercialization of the Internet? Summarize your answer in about 100 words.
ANSWER:
The main forces that led to the commercialization of the Internet is about the cost and quality of the product.With buying the stuffs using the website,we can make easier to shop with clear product by category style.In the website,there is many choices such as handbags,bags and shoes with given more cheaper prices with more good quality then in the branch itself it was because of they give free shipping and tax.If in the shop,they give different prices between high-quality and low-quality of product which a they given high-quality and new stuffs with higher prices and low-quality and older stuffs with lowest prices.In the website,their have many stuffs that a high-quality then in the shops itself which the low-quality is sold more at the shops.Even in this products,their have different quality not means that the high-quality a the more better products then the non-quality.The non-quality also have a good products as well .The company also have a target such a wide range of customer and offer an excellent price-quality ratio.
Question 3:
Describe two possible service-for-fee offerings that might become available to users of Internet-enabled wireless devices (such as iPad or mobile phones) in the near future. Write one paragraph for each service in which you outline the profit potential and risk of losses for each.
ANSWER:
DST: In DST there have a service using online in the website which a DST develop since 1995.More than 100 countries preferred using GSM mobile system which there in the DST also provide it. DST awarded licences to operate Kristal Television and Kristal radio.In 2000,there have a launched were Simpur and Zippi and SMS services are started,within that Kristal-Astro and Kristal-KRU were awarded licenses to operate.In addition,they also provided broadband as well to make people easier using the internet everywhere. They provide mobile service banking such as Baiduri bank and HSBC and also provide payment by cash term,credit card and debit card.The website is Http:www.dst-group.com/.DST can get the profit from get involved or DST foundition by donations from the companies and individuals such as makes a donation to the foundation,become a representative of
DST Foundation likes a person who disseminates information of the foundation, it's activity, objectives and tasks and if anyone have investor interested in joint implementation of one of the projects.The risiko possibility sometimes the services down and don't have connection when we enter to the website.
B-MOBILE: B-Mobile Communications Sdn Bhd started in September 2005 that provide Brunei first 3G mobile services as known as b-mobile and they offer a comprehensive portfolio of services to individual customers as well as business customers.B-mobile also being joint venture between Telekom Brunei Berhad (TelBru) and QAF Comserve.They also introduced postpaid and prepaid plan to suit varying needs of our subscribers.With using a B-mobile it have a product and service using data services such as voice,video,sms,mms as well and in addition they provide additional service which is WAP platform.They have given everyone cheap and economical International calls through the access 089 Value Calls.B-mobile made history again in March 2008 with a launch 3.5G technologies,highlighting the premium technology of Mobile Broadband known as ZOOM which a first in Brunei to commercially as well.Broadband,3.5G also give introduced with a package service that included FREE laptops and modems so that everyone can afford and enjoy broadband speeds internet connection to move.Within using B-mobile with 3 kind of service,they can give we more service offer on it such as we can make a payment,buying a card,check the balance and etc using online through they website.They also make a payment and buying a card using the credit cards and debit card as well with no charge.The website of B-mobile is http://www.bmobile.com.bn/.B.mobile earn the profit from the beverage route,also with dairy products and produce which a simplify delivery preparation with pick,pack and delivery system.The risiko possibility with the network connection always disconnected and the service also down.
Question 4:
In two paragraphs, explain why a customer-centric Web site design is so important, yet is so difficult to accomplish.
ANSWER:
A customer-centric web sites design is so important, yet is so difficult to accomplish is because of according to changing times.Sometimes each item it shouldn't be selling only in the website,it was because some people want to see directly the items as well such as the conditions and the kind of goods.In this question i want to select about selling laptop which some people don't want to buying the item using online shops because of they need to see how the condition and how to use it.
Even within buying a laptop in the online website are more cheaper then in the branch itself but they have different target how to produce the sales which the target if selling in the website is expect more pay less and target of selling directly is using a business plan.For me,if i want to buy a laptop i much prefer buying in direct shop to what it look like and what function can be use it and etc.Selling a good not necessarily can be sale with directly sale but some part of good also can be sell in the website but mostly people want to look first the good before buying.
Question 5:
Promoting products on the Web is different from
using mass media promotion or personal contact. Assume that you want to
explain these differences to a person who is planning to open a Web
site that will sell fishing-rod. Write one paragraph about each
approach (mass media, personal contact, the Web). In each paragraph,
explain the advantages and disadvantages of the approach for the
fishing rod Web business.
ANSWER:
In this task,we are asked to give a description of advantages and disadvantages of selling a fishing rod at the Web business.Firstly,before we can get a the latest fishing we a using an antique fishing rod with traditional material such as using bamboo and wood from 20th or 21st centuries ago.
For thousands of years, the fishing rod
remained short, not more than a few feet in length. The earliest
reference to a longer, jointed rod is from Roman times, about the 4th
century AD.By this,there have many different interm of costs,product,services and security within selling in the website and on the store itself.
Mass media: Mass media is a collectively to all media technology that are intended to reach a large audience via media communication which are also known as electronic media such as Television.Cds,Films and etc.Prints media is use with physical object as means of sending their information,such as newspapers,magazines,newsletter and etc.Mass media also have provide service of internet media as well such as email,blogging and websites.The advantages of selling fishing rod using the mass media is about the cost not too much expensive then they selling within the websites and also they give high-quality of the products itself.The disadvantages of selling fishing rod by media mass is the person cannot see the condition of the products and sometimes people wanted to buy the fishing rod in the shop itself too check the size,length and etc.
Personal contact: Personal contact is the one we can meet directly person to person.Within selling a goods by personal contact we can get the advantages is the person can look first before they buying the things which they can give shipment to the person who want to buy the things.They also can reducing the prices when the person really want to buy the goods.By that,it's also have disadvantage when they selling the goods by using personal contact which is they can get a little loss revenue of selling the product and the quality of the product also not much better then another seller that sell within website or media mass.
The Web:Web is only web pages dedicated to explaining that means world wide web,internet.By selling fishing rod by using website,the advantage is owner makes their profit on the difference between the wholesale price and what they sell the product for such as they no need to hold a stock,
no hassle with post, packing and returns,offer a wider range of products,bulk wholesale pricing,focus on what you do best,no wastage and obsolete stock and experimentation with new products.While the disadvantage people cannot see the product directly and we can't get really that we wanted such as the reels,length of fishing rod,size and etc.
In addition,the concluded for the sale of fishing rod is too much competition available at this time, especially at the price given in every way in which the sale of more than give buyers relative to goods cheaper than the expensive items, but not all the cheap goods we can find in the stores,we can get it also through the web online seller that the good sometimes don't have in the stores as well.
